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Garbage Bag With Scent Idea and a ... Million
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Terry Feinberg Success Story
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Terry Feinberg was tired of having pests and animals snooping around his garbage bags, so he came up with an idea of trash bag that would discourage them by both scent and color.
"Typically, manufacturers make white and black kitchen garbage bags," says Feinberg, 44. "But animals and pests are attracted to white and black."
Feinberg began developing his product four years ago. He asked a chemist friend to help him create a scent offensive to animals and insects but pleasant to humans. By taking out a home equity loan, he was able to get the $50,000 he needed for startup costs. The all-natural scent, which Feinberg describes as "peppermint-citrusy," is patent-pending and features a combination of botanical oils and other natural ingredients.
Currently Feinberg is testing a new models of his Repellem Garbage Bags, which sell for about $13 to $15 per box, and predicts 2006 sales will be between $1 million and $2 million.
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