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"Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great." Mark Twain
Step 3 - Product Safety Considerations
Whether you decided to produce a baby product or some type of household appliance,
a special care should be taken in describing potential hazards associated with the
use of your product. For example, if you invented a new toy designed for small
children, try to come up with the list of parts that can potentially harm your
little customers. Keep in mind that many people, unfortunately, disregard
exploitation manuals. Determine what can or may go wrong with the operation
of your product and determine ways on how to improve product safety. The questions
that you may ask yourself are the following:
Am I using proper materials?
Maybe the part that contains the most hazards should be redesigned?
Try to come up with a thorough list of parts that can be potentially hazardous
and fix your design before you start marketing your product. You may think of
this step as unnecessary, but let me warn you - most marketing companies will
require you to describe all Safety features of your idea, and you might save
yourself some time by doing preparations ahead of time.
Step 4 - Demographics and Determining who will Use Your Product
Ones you have a clear picture of your product and you worked out all nuances of
product design, try to determine who will use your product, when and where. Try
to ask yourself the following questions -
What is the age bracket of target audience?
Is my product designed for Men, Women, or Both?
Where and when can it be used?
Correctly answering these questions will help you properly market your product
and stay abreast of the competition. In addition, knowing answers to the above
mentioned questions will help you in putting finishing touches on your product.
How? If your product is designed for children, then it should be bright and
colorful. In addition, if your product is designed for cold climate, you should
avoid marketing it in areas where it's hot all year long.
It is very likely that your product is tailored for certain industry
(for example, agricultural); then think of those who will benefit the most from
your invention! If your product is designed to work with specific soil or crops,
then you should target geographical region rich with desired characteristics.
As one can see, this step requires a thorough research, planning and leg work;
the benefits, on the other hand, will be payoff rewarding!
Introduction
How To Get Started - Part I
How To Get Started - Part III
How To Get Started - Part IV
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