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"Great works are performed, not by strength, but by perseverance." Samuel Johnson
Step 5 - Produce Full or Small Scale Model of Your Product
It is extremely important to create a working model off of your idea. Why?
By having a real-life model of your idea (or a scaled-down version of it),
will help you to -
Identify its limitations and gives you a chance to re-think some aspects of your initial design and make necessary corrections
Enhance your final design
In addition to the above mentioned items, the final model will help you
psychologically. There is no better feeling then to be able to physically
see and touch the creation of your own mind! The fact that you are touching
the real-life model of your final design will give you positive psychological
boost equal to no other you've experienced during design process, motivating
you even more to succeed!
The best way to approach this step is to try and draw on a piece of paper the
final version of your product, the way you see it at this point in time. Your
drawings should show your final idea/product under different angles, in a 2-D
and 3-D. The picture might not be pretty because not many of us have the
necessary drawing skills. However, this drawing task will help you immensely
solidify your design and pin-point items that you still need to work on. In
addition, I strongly recommend that you generate your initial product prototype
from clay or any other material that is readily available. Why? Because this
prototype along with initial drawing will help you explain your idea to
technical person who, in turn, will transform your design into highly technical
engineering drawing.
Once you prepared your model, try to determine what materials will go in into
construction of real-life product. Will your product be build of plaster or metal?
If metal, then what kind of metal - is it aluminum, copper or some type of alloy?
Once you determined the necessary materials, estimate production cost because the
price that you'll charge for your product will depend on the production cost of
each individual unit. You don't have to be 100% correct at this stage with your
material selections, but it's very good to know what materials will go into
production of your product so that you have a ball-park figure on the final cost
of your product.
Step 6 - Estimate Cost and Gross Profit
Once you determined who will use your product and where (or your product's market),
it is time to think "big" - try to work out cost/benefit analysis of your product.
Below is a case study:
Mary A., a homemaker with three little children, designed a plastic bottle holder
for babies and small toddlers. Her bottle holder was designed in such a way that
it would hold both the bottles, spoons and bottle caps. Mary A. created numerous
drawings of her product and with the help of her husband managed to produce a
full-scale version of her product made of clay. Before involving an engineer,
Mary A. estimated that her product will be made entirely out of plastic. The
estimated production cost of 1 bottle holder is $3.00 (we presume that the
manufacturing plant is located in China and shipping costs are already factored
in into the estimated production cost). Mary A. did comparative shopping and
determined that other types of Baby Holders are selling around $15 dollars.
In addition, Mary found out that three local baby stores each serve 1000 shoppers
per day (including online purchases); in addition, each stores requires a 40%
commissions per each purchase - meaning that $6 is paid as a commission to the
store for each $15 purchase. Mary A. immediately figured out that her total
profit will be $6 per each bottle holder ($15 - $6 - $3). Presume that one third
of all shoppers in each store have either babies or toddlers who still need bottle
holders (approximately 330 consumers per store), Mary A. can generate profit in
the amount of 330 X 3 X 6 = $5940.
Introduction
How To Get Started - Part I
How To Get Started - Part II
How To Get Started - Part IV
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